Resale Market Reforming

As Super Bowl LX draws closer, the resale market is finally showing the buyers that this game is not going to be cheap, even with the prices dropping. Since the date was set over two weeks ago, the prices of the games have declined by nearly 30%. But even with the drop, it is still one of the most historically expensive Super Bowls. Solely because of how the NFL has spent the last decade consolidating control of Super Bowl inventory and pushing hospitality packages through on Location Experiences.

Since the start of the on-sale period, the get-in price for Super Bowl tickets the prices went from $5,969 to $4,350, and the median ticket price has gone from $9,553 to $6,213. With more inventory available to the public, the prices continue to drop and force sellers to adjust expectations, meeting the desired ticket price for fans. Here is a snapshot of what the current ticket prices are on each level, provided by TicketNews.com and Ticket Club’s:

Stadium Level	Get-In	Typical (Median)	Typical Shopping Band (10–90%)
400 Level	$4,350	$5,064	$4,640–$6,237
300 Level	$4,640	$5,984	$5,006–$7,521
200 Level	$4,756	$5,980	$5,143–$7,559
100 Level	$5,362	$6,944	$6,060–$10,710
Patio / Specialty Sections	$6,976	$7,580	$7,186–$8,344
Club	$8,921	$14,830	$11,060–$23,970

A major drive behind the ticket prices is a constant drop, but still the highest ever, and it isn’t the teams in it faults. The NFL’s increased reliance on On Location Experiences and hospitality partners to bundle the tickets and stays as a package. It may be a great deal for the high-end rollers, but it isn’t for the general public, as they are trying to get in, too, and are ignored.