Category: Market Insights
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The $2 Trillion Future of Live Events: What It Means for Ticket Brokers
Read more: The $2 Trillion Future of Live Events: What It Means for Ticket BrokersThe Live Events Industry is Accelerating The live events industry isn’t just back, it’s scaling toward a new level entirely. Recent reporting points to a future where the global live experiences market could approach $2 trillion, driven by sustained demand across concerts, sports, festivals, and immersive entertainment. For ticket brokers, this isn’t just an industry…
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Rising Ticket Prices Are Driving More Fans Toward Ticket Protection
Read more: Rising Ticket Prices Are Driving More Fans Toward Ticket ProtectionLive event demand remains strong heading into 2026, but rising ticket prices are changing how fans approach their purchases. As ticket costs increase, more buyers are turning to ticket protection to safeguard their investment. A recent survey from Allianz Partners found that 87% of respondents plan to attend at least one live event in 2026,…
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The Economics of Ticket Reselling: Why Secondary Markets Actually Stabilize Prices
Read more: The Economics of Ticket Reselling: Why Secondary Markets Actually Stabilize PricesThe secondary ticket market has become one of the most misunderstood parts of the live events ecosystem. Every time ticket prices spike for a major tour or playoff game, the conversation quickly shifts to blaming resellers. But the reality is more complicated and far more economic. Resellers don’t create the demand for tickets.They respond to…
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Olympic Momentum Drives Surge in PWHL Ticket Demand
Read more: Olympic Momentum Drives Surge in PWHL Ticket DemandMajor international moments continue to prove their impact on the ticket marketplace, and recent data surrounding women’s hockey highlights just how quickly demand can shift. Following the U.S. Women’s Hockey Team’s Olympic gold medal victory, ticket marketplace activity for the Professional Women’s Hockey League (PWHL) saw an immediate spike, reinforcing the strong connection between global…
